What We Do

Using our team’s combined experience in public policy, law, government and communications, Issues Management advocates for clients in the support and defense of their interests. The firm’s goal is to help them deal with the public issues and events that affect their bottom lines and their reputations. We give our clients the chance to even the playing field and create strategic advantage.

Based on our client’s need, our work may take different directions. Typically, our combined problem-solving skills are applied in one or more of these areas to create multi-faceted campaigns:

Legislative Advocacy
Regulatory Counseling/Project Management
Environmental Issues Management
Strategic Communication
Grassroots Advocacy and Coalition-Building
Business Development
Crisis Management

Strategic Communication

Issues Management works with corporate clients to market services or products, publicize positions or increase visibility to a specific audience or market segment. Whether the audience for an effort is the public, the government or a regulatory board, the media are usually listening. We custom tailor and implement communication strategies, both internal and external, to effectively reach our audience and optimize the impact the media can have on events, issues and outcomes.

Advertising and Marketing
When a trade association wanted to position itself in the political and public eye, they chose Issues Management to develop a creative advertising and marketing campaign that would underscore the economic importance of the Port of New York and New Jersey to the region. The "Delivering Prosperity" theme was developed through an integrated advertising campaign using print media, billboards, transit cards and radio ads. The four year $3.6 million public education initiative received four regional, national and international awards for creative design, clarity of message and public reach of the program.

Media Relations
In 2001, one of the largest tissue banks in the world needed to respond to negative media stories that were affecting the entire tissue community. Issues Management was hired to handle crisis management for that specific issue and since then has become the organization's strategic communication consultant. In that role we handle all media relations for them. We have also helped them develop a new website, provided media training, worked on social media and website analytics. Over time, our client's senior management has become media savvy and better equipped for any future challenges.